History of Fizik
Fizik: Born in 1996 as a brand made for high performance fi'zi:k was designed in the USA, and handmade in Italy by the world's largest saddle manufacturer, Selle Royal. Fi'zi:k is the phonetic spelling of the word physique, referring to the form or state of the human body. Often associated with general fitness and athletics, the word is also used in many contexts to illustrate physical strength and superb health. - ie. a powerful physique, a healthy physique. In its phonetic form, fi'zi:k inspires other associations. Visually, the symbol conveys a sense of something scientific, technological or mathematical; and audibly, something fresh, effervescent, energetic and lively. Since the beginning, fi'zi:k's mission has been simple: to improve the ride experience for all cyclists.
The fi'zi:k brand production process represents a milestone in manufacturing. The process is differentiated from all others, foremost, by the passion of the company's employees. Fi'zi:k is not a just a brand, Selle Royal is not just a company, it is a "family." Quality, attention to detail and continuous efforts to improve and innovate are the heart and soul of production.
The handmade production process combined with the utilization of high-tech, high-quality materials defines fi'zi:k brand manufacturing. Each and every saddle passes through a step by step, manual assembly operation. The cover is carefully stretched over the saddle, the titanium rail precisely inserted into the shell, and the saddle is meticulously cleaned and packaged by hand. One tiny flaw, invisible to the average eye, means the saddle is rejected. But such are the painstaking efforts that give fi'zi:k the quality, elegance and style that is recognized worldwide. By simple description, it is a bicycle seat, but through a labor of passion and detail, a fi'zi:k saddle can be compared to a fine Italian tailor-made suit.
Since its introduction, fi'zi:k has been committed to providing the ultimate in saddle design - combining comfort and lightweight, technology and innovation. Through physiological research, anatomic studies and advanced technology, fi'zi:k has succeeded in creating that perfect combination. To date, the brand offers twelve distinct model shapes in over twenty variations specifically designed for many riding styles and disciplines.
The unique design of each model (Arione, Gobi, Aliante, Rondine, Pave, Poggio, Dolomiti, Chrono, Plateau, Nisene, Atlas, and Vitesse) is complemented through innovation. Scientifically developed TechnoGel reduces the risk of soreness and numbness, and provides comfort. The washable microtex cover will not fade; and the often utilized Thigh Glides cover design provides ease of movement along the saddle sides. Innovation translates into benefits for cyclists.
FI'zi:k's saddle designs illustrate the brand's ability to transcend disciplines and cater to the needs of all riders. Their most recent designs underscore fi'zi:k's position as the undisputed leader in innovation and technology in saddle design and manufacturing. Since the brand's 1996 inception, fi'zi:k has been leading the way and consistently differentiating itself from any other saddle brand on the market.