History of Rudy Project
Founded in Treviso in 1985 by the creative genius of Rudy Barbazza with the aim of improving the performances of athletes the world over, Rudy Project has been the leader in Europe in the sports and eyewear sector for 30 years. This success is the result of constant investment in the development of new materials and technologies for lenses and frames, a special vocation to qualitative excellence and a well-conceived and targeted marketing and communication strategy.
The love for progress, passion for style and attention to quality have given life to an exclusive collection of technologically-advanced sports eyewear. “Technically Cool” is the company payoff, two words which best express the essential characteristics of each Rudy Project product.All Rudy Project eyewear is 100% made in Italy and stands out thanks to the technological materials used for the frames and lenses, the aesthetic design, the attention to detail and quality of the products, and the precision packaging.
Now present in more than 60 countries, Rudy Project has over 3,000 sales outlets in Italy alone, mostly at opticians', and numerous single-brand sales outlets, throughout the world, especially in the Far East. Exports count for about 85% of sales and include traditionally difficult countries like the United States, which today is Rudy Project's main market. Rudy Project has partnerships with athletes from all sports. It listens to their needs, takes in their requirements and then researches and uses the latest-generation materials to produce totally innovative technical solutions. An intense sponsorship activity, involving some 10 thousand athletes from all sports across the globe, is the basis of the marketing and communication strategy that has put Rudy Project on the front covers of the top magazines.
Technical sunglasses, bicycle helmets, wraparound glasses, but also sport accessories for brand extension - watches, clothing and bags, the range now comprises more than 5,000 articles. The standout collection is the exclusive RX range of sunglasses/glasses lenses, ideal for the most demanding sportspeople in need of optical correction. The innovations from Rudy Project are guaranteed top of the range.